When I started in real estate in the late 1990’s the internet was new. The MLS had begun the transition to online, but local listings and the agent’s Caravan were still published weekly in booklets and delivered in stacks. Contracts were in triplicate (print hard!) and fax machines beeped and chugged all day long.
Less than two decades later, every step of the real estate sales and purchase process has been transformed. Contracts, signatures, marketing, communication — all digital. From a fledgling tool, the internet has become a primary force in today’s real estate.
If you’re not certain about how important the internet is in the sale of your home, here is some recent research.
According to the 2013 study by the National Association of Realtors on the Digital House Hunt:
Real estate related searches on Google.com have grown 253% over the past 4 years.
52% of buyers depend on the internet as their primary research tool.
If your home is not online it is missing at least half of the potential buyers. A house with more interested buyers tends to sell for a higher price.
However, no single real estate website gets the eyes of enough active buyers to get the best price for your home.
That’s because there are growing numbers of real estate websites all fighting for the same pool of buyers.
That’s why, like us at Rose Realty Group, you want to make sure your property is in front of as many active, interested buyers as possible. Leverage the power of syndication by promoting your listing information on all the most popular real estate websites. Sites like Zillow, Redfin and Realtor.com combined are more popular and have exponentially more traffic than any single website.
Want to make sure you’re getting the most from your online presence?
Here are three essential elements to successfully marketing your home online.
A powerful, targeted description that emphasizes the positive features of your property. From renovations and upgrades to great neighborhood attractions. Think about what you most enjoy about living in the home.
It’s important the description be attractive – but also realistic. If your marketing is over the top, buyers will be set up for disappointment when they arrive.
Lots of great looking photographs. Again, emphasizing the positive but including the real condition.
Contact information. Every posting should have your agents name, phone number and email address easily visible.
Marketing your home online gets your property in front of the most active, qualified buyers. Marketing alone does not sell homes. You also want to stage it well, price it right, allow easy access for showings, interview every potential buyer and their agents and negotiate well!